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DC's Elseworlds: Origins, Observations, and the Future of a Genre by Bruce Bachand Elseworlds thats the term to paste at the forefront of your brain for the duration of this feature article. It was in thinking about this months theme that I couldnt help but make an important mental note. Many of the most significant and critically acclaimed Elseworld stories have taken place in the 80s. Its kind of ironic. Yeah, I know about some of the works that have been done in the 90s (including such DC novels as Elliot S! Maggins Kingdom Come and the Batman story The Ultimate Evil by Andrew H. Vachss). But those works that have gained widest approval\fame include Alan Moores The Watchmen (1986-1987) and The Swamp Thing (1984-87), Animal Man byGrant Morrison(who currently writes JLA),the Sandman series by Neil Gaimen (1988 to present) and Frank Millers Batman: The Dark Knight (1986). Gaimens success and critical acclaim continued well into the 90s and he remains a celebrity (as do Moore and Miller) to this day within the comics genre. The post-Crisis DC universe had some really great moments to build on. Ironically, the stories that gained the most success (artistically and commercially) took place in Elseworld settings! The mainstream of the DC universe, despite initial revisionist work on Superman and Batman , has pretty much stagnated as a whole. Writers such as Miller say that this is a built-in flaw\constriction of the mainstream titles and superhero genre as a whole (see his very recent comments in the current The Comics Journal interviews he gave).
Elseworld describes those stories that loosely take place but dont fit within regular DC continuity. The above mentioned series all (except for the Swamp Thing in the beginning of Moores run on the book) occurred within some universe(s) but not within the mainstream DC universe that Superman, Batman, Wonder Woman, and the JLA operate. Think of it another way. Everything that was published by DC Comics prior to 1985 was considered to be mainstream DC continuity. Those stories are now, for all intensive purposes, part of the Elseworld tradition (because of the events that transpired in Crisis On Infinite Earths). What was once mainstream DC continuity is now no more. The Sandman stories occurred somewhere. As did the Dark Knight tale. And the Animal Man series. And the Watchmen maxi-series. The questions is where? The answer is Elseworlds.
At the conclusion of The Dark Knight Bruce Wayne realizes that the battle yet wages on and that his place in the whole affair is still vital. What changes are the terms in which he strategically applies his then-intact energies, wisdom, and resources. The costume is now part of the past. Older men look and fight ineffectively with old tools. The calling was the same as it has always been. It was the manner in which Wayne was to flesh out his calling that had changed because he had also changed. His body had changed. The city had changed. The way people viewed The Batman had changed. His enemies and their tactics had also changed. This Elseworld universe was a universe of change, of dynamism and transition. This was not a static tale. Old dynasties past away, new ones rose to prominence. A new man was needed for a new set of challenges. Thus, we see the key to the question posed. So, what happened to the whole Elseworld genre the past ten years anyway? Why is there so much more garbage being produced under its umbrella? Is the DC mainstream to blame. Frankly, yes, to some degree. More specifically, editors and those in change at the top are to be held accountable for the changes taking place to this day. The industry has been dealt a pretty huge blow the past ten years. The mass media do not even view the comic book genre as vital for the most part let alone remotely culturally relevant . Only the Death Of Superman or similar grand scale events can generate any TV or newsworthy attention these days. People just dont give a damn. The average age for a comic fan has raised from that of 17 or 18 years old in 1969, to the present average age of 26 in 1999. We are losing the younger generation of potential fans, folks. Comics are ridiculously high-priced. Gimmick covers, numerous #1 issues and blatantly foolish distribution attempts hepled cave the whole thing in. And added is the whole matter of speculative buyers in the 80s and early 90s who ended up driving the thing nose-first into the ground. So why do many of us enjoy those early Elseworld stories to this very day? It's simple. The stories broke new ground and stand on their own to this day as solid examples of what this medium (comic books) is capable of. If we want it to. This is also a good point to commend the many independent companies that flourished during the mid 80s. They peaked out, as all things do, but provided a more intense glimpse into the potential that the medium can facilitate for storytelling. Those with strong distribution and especially original characters survive. The fact that DC even went ahead with Gaimens Sandman as a regular series is mind blowing in hindsight! That was a huge risk 10 years ago! A proven market, commercially, for that type of book was very risky. A mere eight people showed up at the New York release for issue number one! The stories were Elseworld in the extreme! Yet look at the success and critical acclaim that the title garnered.
For many readers (myself included), Elseworld began as a segment of DC stories that one had a sense would be: 1) looser in language, themes, and characterization with new characters; 2) would reflect highly personal views on controversial issues that the stories centered on; 3) usually facilitated writers and artists who wanted to take the comic genre into new and uncertain directions artistically; 4) and, lastly, gave fans the chance to see esoteric and original ways of getting to know old faces in new situations in which change, growth, and creative transition were imperative to the pace and outcome of the story.
Where DC will be in 5 years is a good question. The comic end of things very well may end. The money made from comics is very, very low in comparison to that made from products and merchandising. A bad Batman movie still earn millions and millions in profits from merchandising. And that, folks, is why we even have comics still being published in some regards. The comics serve as R&D for the movies. We are a small (and ever-shrinking) community that needs to be far wiser in our endorsement of current titles, series, and comic runs. Vote with your money! The roots of Elseworld stories stem from the noble desire of writers and artist to produce stories that they wanted to write and would want to buy were they made available by others. That sums it up. The mid-to-late 80s was a rich period for experimental writing. DCs Elseworld line was a brave attempt by a mainstream company to publish non-mainstream material that it thought deserved publication. Sadly, the risks taken have not been as effective in the mainstream DC universe. Even Frank Miller continues to espouse pretty scathing opinions about the viability of the superhero or mainstream genres. He sees that as having been cursed with a chronic arrested development artistically. For the most part, he is right.
Granted, DC needs to make money to keep Warner happy (and DC employees employed!). But fans will always come up with the money if the product warrants the coin required. Elseworld stories broke out from a comic book mainstream environment that had stagnated and promoted the house style the point of inanity. Truly compelling and original works were produced, published, and promoted within what would formally become known as the Elseworld frame. Fans gobbled up this stuff that was printed on better quality paper with square-card backing. No one really cared about the added expense. The books were worth the cost. Now, in 1999, the market is flooded with mediocre Elseworld books, rip-offs, and wannabes. Yet the hope for the DC comic book genre still rests in that highly creative and volatile context of risk, passion, and experimentation. Times have changed and are changing again. It is what Elseworld began as that I hope we can capture anew in 1999. The talent is out there. The question is, why do us fans still buy so many mediocre and crappy stories rather than hold out for the gold? Thank-you Neil Gaimen, Frank Miller, Alan Moore, and Grant Morrison (and the others whom I am not mentioning) for breaking new ground the past 20 years. I hope that we can be wise, as readers and consumers, and provide opportunites and careers to those who will break new ground in 1999, 2000, and into the next millenium.
All characters are DC Comics
This column is © 1999 by Michael Hutchison. All artwork is © 1999 by their respective artists.
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